prof. Liselot Hudders
- ORCID iD
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0000-0002-9585-7175
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Exploring the Impact of Gambling Advertising on Children: A Comprehensive Review
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- Journal Article
- open access
Gambling advertising still exists in Belgium despite a widely reported 'ban'
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Are gambling company sports sponsorships a losing game? Investigating consumer responses on gambling, brand and team outcomes
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Momfluencers as mere advertising vehicles or sources for support? A qualitative study on the experiences of mothers with the breastfeeding related content of momfluencers
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Turning likes into lifts: Understanding adolescents’ motives, perceptions, impact, and perceived opportunities of following fitfluencers on social media
(2024) -
#Fittok: The Impact of Fitfluencers’ Workout TikTok Videos on Adolescents’ Intention to Work Out and Body Satisfaction
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Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
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The (un)necessity of child portrayal in momfluencer content : exploring mothers’ perspectives on influencer sharenting through in-depth interviews
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#Workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise
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A little context, please! Understanding consumer responses to online advertising