prof. Tineke Faseur
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Promoting help for victims of child abuse: using positive or negative, certain or uncertain emotions?
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Reclame voor het goede doel
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Choosing the Right Emotion to Persuade People to Help Connected versus Unconnected Others
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Emotionele reclame: 'klikt' het met de doelgroep en het product?
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Different positive feelings leading to different ad evaluations - The case of coziness, excitement, and romance
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Emoties in de context en in de reclame: meer dan een kwestie van positief versus negatief
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Different positive feelings, different advertising effects: the case of cosiness, romance and excitement
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The impact of context-induced feelings on the effectiveness of ad appeals avoking the same feeling or a different feeling of the same valence
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The Impact of Store Environment on Second-hand Store Image
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Capturing the image of second-hand stores: investigating the underlying image dimensions