Steffi De Jans
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Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
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Disclosure of vlog advertising targeted to children
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#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
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- PhD Thesis
- open access
The empowered child in the advertising jungle : a multi-method approach to investigate how minors’ advertising literacy can be improved for contemporary advertising
(2020) -
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
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- Conference Paper
- C3
- open access
Influencer marketing : teenagers as commercial content creators
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Influencer- or platform-generated disclosure : how should influencers best disclose vlog advertising targeting children?
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#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects
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Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog