- Work address
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Korte Meer 7-9-11
9000 Gent - Steffi.DeJans@UGent.be
- ORCID iD
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0000-0002-2733-353X
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Disclosure of Vlog Advertising Targeted to Children
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#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
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The empowered child in the advertising jungle : a multi-method approach to investigate how minors’ advertising literacy can be improved for contemporary advertising
(2020) -
- Conference Paper
- C3
- open access
Influencer marketing : teenagers as commercial content creators
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Influencer- or platform-generated disclosure : how should influencers best disclose vlog advertising targeting children?
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#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects
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Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog