- Work address
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Korte Meer 7-9-11
9000 Gent - Steffi.DeJans@UGent.be
- ORCID iD
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https://orcid.org/0000-0002-2733-353X
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Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
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The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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How an Advertising Disclosure Alerts Teenagers to Sponsored Vlogs: The Moderating Role of Influencer Transparency
(2018) -
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
Advertising targeting young children : an overview of 10 years of research (2006–2016)
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Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
(2017) -
Advertising targeting young children : a literature review (2006-2016)
(2017) -
Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?
(2017) -
Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement