Snezhanka Kazakova
No current affiliation with UGent
Show
Sort by
-
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
-
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
-
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
-
The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
-
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
-
Can't see the forest for the trees? The effect of media multitasking on cognitive processing style
-
- PhD Thesis
- open access
The fragmented mind : exploring the measurement and consequences of media multitasking behavior
(2015) -
Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context
-
The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence
-
The effect of flow on implicit memory of in-game brand placements