- ORCID iD
- 0000-0002-9415-9180
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- Journal Article
- open access
Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability
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- Conference Paper
- C3
- open access
'Let’s talk about sex…' in advertising : the impact of influencer nudity on advertising likeability
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The value of influencer marketing for business : a bibliometric analysis and managerial implications
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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- Miscellaneous
- open access
Het sprookje van social media influencers : een multi-methode benadering om de overtuigingskracht en het ethische gebruik van influencer marketing te onderzoeken
(2020) -
- Conference Paper
- C1
- open access
Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview
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The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
(2020) -
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
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Building a luxury brand on Instagram : the case of Delvaux
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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Building a luxury brand on Instagram : Delvaux as a case study
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- Conference Paper
- C3
- open access
Influencer marketing : teenagers as commercial content creators
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- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research
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Disclosing sponsored influencer posts : the role of material connection with a brand and message sidedness
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#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects
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- Conference Paper
- C3
- open access
Instabragging : the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers
(2019) -
Disclosing sponsored Instagram posts : the role of message-sidedness and material connection with the brand
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The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018) -
- Conference Paper
- C1
- open access
How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self
(2017) -
- Conference Paper
- C1
- open access
Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism
(2017) -
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
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Using games to raise awareness : how to co-design serious mini-games?
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- Conference Paper
- C3
- open access
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem.
(2017) -
- Conference Paper
- C3
- open access
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem
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Consumers’ motivations for lurking and posting in brand communities on social networking sites
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- Conference Paper
- C1
- open access
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
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- Conference Paper
- C1
- open access
Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages
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- Conference Paper
- C1
- open access
Facts versus feelings? The effectiveness of hard versus soft sell appeals in online advertising
(2015) -
Using games to raise awareness: how to co-design serious MiniGames?
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- Conference Paper
- C3
- open access
Motivaties voor participatiegedrag op Facebook merkpagina’s
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- Journal Article
- A4
- open access
Start to swim, start to run, start to tennis, start to golf … Onderzoek naar het profiel van deelnemers aan 'start-to'-activiteiten