Department of Marketing (ceased)
1314 publications
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Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection
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Motivations to use different social media types and their impact on consumer-brand engagement
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Nudging consumers towards less meat consumption
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Mock meat in the butchery : nudging consumers toward meat substitutes
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Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
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Why are you swiping right? The impact of product orientation on swiping responses
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- Journal Article
- A1
- open access
Hospital networks: how to make them work in Belgium? : facilitators and barriers of different governance models
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The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
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Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution
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Combinations : framing completeness