Department of Marketing (ceased)
1314 publications
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Retailing gisteren, vandaag en morgen
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Non-probability sampling for WWW surveys : a comparison of methods
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Reconfiguring logistics systems through postponement strategies
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Adoption of a service innovation in the business market : an empirical test of supply side variables
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The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing.
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Market research companies and new product development tools
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Affect intensity and the general attitude towards advertising
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The changing world of marketing and corporate communications: proceedings of the 2nd international conference on marketing and corporate communications
Patrick De Pelsmacker (UGent) and Maggie Geuens (UGent)(1997) -
Wordt reclame steeds emotioneler?
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Humoristische reclame: Een effectieve strategie?