Department of Marketing (ceased)
1314 publications
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- PhD Thesis
- open access
A multi-method exploration of affective processes throughout the customer journey
(2018) -
Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
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Justify your alpha
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Assertiveness bias in gender ethics research : why women deserve the benefit of the doubt
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Self-serving technology or an employee? A neurological approach
(2018) -
Nudging retail customers towards sustainable purchases
(2018) -
- Journal Article
- A1
- open access
The added value of implicit motives for management research Development and first validation of a Brief Implicit Association Test (BIAT) for the measurement of implicit motives
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- PhD Thesis
- open access
Harnessing the power of social media in predictive analytics
(2018) -
- PhD Thesis
- open access
A food affair : a study on interventions to stimulate positive consumption behavior
(2018) -
- PhD Thesis
- open access
A Marketing perspective on social media usefulness
(2018) -
- Journal Article
- A1
- open access
Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
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The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018) -
Integration of customer data in a fleet scheduling optimization problem
(2018) -
A Multi-Method Exploration of Emotions During Service Delivery through Self-Service Technology or by an Employee
(2018) -
- PhD Thesis
- open access
The meaning of time: how time information drives value, social and emotional judgment
(2018) -
Nudging: een randverschijnsel of een nieuw en volwaardig woon beleidsinstrument?
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- PhD Thesis
- open access
Advanced geomarketing modeling techniques for retail networks
(2018) -
The value of social media for marketing and innovation
(2018) -
- Journal Article
- A1
- open access
From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements
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An alternative view on extremeness aversion by studying extremeness seeking
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Look at that body! How anthropomorphic package shapes systematically appeal to consumers
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Mind the gap : assessing maturity of demand planning, a cornerstone of S&OP
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The majority premium : competence inferences derived from majority consumption
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Gaussian processes for daily demand prediction in the hospitality industry
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- PhD Thesis
- open access
Advances in referral marketing using social networks
(2018) -
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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- Conference Paper
- P1
- open access
A graph-based approach for learner-tailored teaching of Korean grammar constructions
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Substitution or augmentation? Understanding customers' reactions to IoT-applications
(2018) -
Starting PhD student : how to start?
(2018) -
Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising
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How consumers’ values influence responses to male and female gender role stereotyping in advertising
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
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The impact of text valence, star rating and rated usefulness in online reviews
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How consumers’ media usage creates synergy in advertising campaigns
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Better together? Harnessing the power of brand placement through program sponsorship messages
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Digital marketing strategies, online reviews and hotel performance
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Effects of country-of-origin stereotypes on consumer responses to product-harm crises
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The determinants of the adoption intention of eco-friendly functional food in different market segments
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Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands
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The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data
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Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection
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Motivations to use different social media types and their impact on consumer-brand engagement
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Nudging consumers towards less meat consumption
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Mock meat in the butchery : nudging consumers toward meat substitutes
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Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
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Why are you swiping right? The impact of product orientation on swiping responses
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- Journal Article
- A1
- open access
Hospital networks: how to make them work in Belgium? : facilitators and barriers of different governance models
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The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
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Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution
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Combinations : framing completeness
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From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
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Leader-employee congruence of expected contributions in the employee-organization relationship
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Initial trust and intentions to buy : the effect of vendor-specific guarantees, customer reviews and the role of online shopping experience
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Curbing portion size effects by adding smaller portions at the point of purchase
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- Journal Article
- A1
- open access
Evaluating the importance of different communication types in romantic tie prediction on social media
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Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
(2018) -
How Large Assortments Lead us to Succumb to Temptation
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Paper box or plastic bag? Structural package design elements affect health perception and consumption
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Be aware of your suspicion : when 'being suspicious' ironically leads to suboptimal judgment- and decision-making
(2018) -
Digital probes as opening possibilities of generativity
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Churn Prediction using hierarchical generative models
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Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat
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Co-creating advertising literacy awareness campaigns for minors
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Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
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Fight or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat
(2017) -
How advertising beauty influences children's self-perception and behavior
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The added value of social media data in B2B customer acquisition systems : a real-life experiment
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How Do Implicit/explicit Attitudes And Emotional Reactions To Sustainable Logo’s Relate? A Neurophysiological Study
(2017) -
Consumers’ motivations for lurking and posting in brand communities on social networking sites
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Planning and conducting experimental advertising research and questionnaire design
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On the overconsumption of food portions : is the problem in the size or the number?
(2017) -
- Conference Paper
- C1
- open access
On the overconsumption of food portions : is the problem in the size or the number?
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The heart has reasons that reason can't understand : hedonic goals lead consumers to choose more worse-rated products
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How subtle changes in the food environment can help consumers make healthier food choices
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- PhD Thesis
- open access
Salespeople are from Mars, purchasers are from Venus : matching sales to purchasing
(2017) -
Older people’s preferences for side effects associated with antimuscarinic treatments of overactive bladder : a discrete-choice experiment
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- PhD Thesis
- open access
Desire for design : an integrative study of consumer responses to product & package design
(2017) -
- Journal Article
- A1
- open access
Identifying new product ideas : waiting for the wisdom of the crowd or screening ideas in real time
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Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
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‘My lips are sealed’ the impact of package resealability on the consumption of tempting foods
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Predicting Movie Watching Behavior using Facebook data and Information-fusion Sensitivity Analysis
(2017) -
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
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Brand placement repetition in a fictional text
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Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
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- Journal Article
- A1
- open access
Bluetooth tracking of humans in an indoor environment : an application to shopping mall visits
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To squeeze or not to squeeze : how squeeze tubes affect consumers' serving sizes
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Formal controls and alliance performance : the effects of alliance motivation and informal controls
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- PhD Thesis
- open access
Contemporary topics in consumer morality : an investigation of ethical and unethical consumer judgment, decision making and behavior
(2017) -
bayesQR : a Bayesian approach to quantile regression
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The effectiveness of fear appeals featuring fines versus social disapproval in preventing shoplifting among adolescents
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The compelling urge to misbehave : do impulse purchases instigate unethical consumer behavior?
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Self-service technology or an employee? That's the question: A neuroscientific approach
(2017) -
Self-service technology or an employee? That's the question: A neuroscientific approach
(2017) -
The effect of squeeze tubes on consumers' serving sizes
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Downsizing 'Portion Distortion': nudging in the supermarket.
(2017) -
How subtle changes in the food environment can help consumers make healthier food choices
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- Conference Paper
- C1
- open access
Emergent ecosystem for radical innovation : entrepreneurial probing at formula E
(2017) p.4736-4745 -
Cross-national investigation of the drivers of obesity : re-assessment of past findings and avenues for the future
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Incorporating sequential information in bankruptcy prediction with predictors based on Markov for discrimination
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Personal values, green self-identity and electric car adoption