Department of Marketing (ceased)
1313 publications
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The impact of communication on satisfaction and mutual commitment in distribution channel relationships
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The communication effects of warmth, eroticism and humour in alcohol advertisements. RUCA, 1995, nr. 7.
(1995) -
Het organiseren van een bevraging en het opstellen van een vragenlijst
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Strategisch technologiebeleid
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Feelings evoked by warmth, eroticism and humour in alcohol advertisements
(1995) -
A decision support model for the planning and the assessment of export promotion activities: the Belgian case
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R-AND-D MARKETING COMMUNICATION DURING THE FUZZY FRONT-END.
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Mail-order versus retail store buying - The role of perceived risk and risk reduction strategies
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Trends in marktsegmentatie: van segmentatie naar integratie
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Marktonderzoek, methoden en toepassingen
(1994)