Department of Marketing (ceased)
1314 publications
Show
Sort by
-
- PhD Thesis
- open access
A multi-method exploration of affective processes throughout the customer journey
(2018) -
Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
-
Justify your alpha
-
Assertiveness bias in gender ethics research : why women deserve the benefit of the doubt
-
Self-serving technology or an employee? A neurological approach
(2018) -
Nudging retail customers towards sustainable purchases
(2018) -
- Journal Article
- A1
- open access
The added value of implicit motives for management research Development and first validation of a Brief Implicit Association Test (BIAT) for the measurement of implicit motives
-
- PhD Thesis
- open access
Harnessing the power of social media in predictive analytics
(2018) -
- PhD Thesis
- open access
A food affair : a study on interventions to stimulate positive consumption behavior
(2018) -
- PhD Thesis
- open access
A Marketing perspective on social media usefulness
(2018) -
- Journal Article
- A1
- open access
Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
-
The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018) -
Integration of customer data in a fleet scheduling optimization problem
(2018) -
A Multi-Method Exploration of Emotions During Service Delivery through Self-Service Technology or by an Employee
(2018) -
- PhD Thesis
- open access
The meaning of time: how time information drives value, social and emotional judgment
(2018) -
Nudging: een randverschijnsel of een nieuw en volwaardig woon beleidsinstrument?
-
- PhD Thesis
- open access
Advanced geomarketing modeling techniques for retail networks
(2018) -
The value of social media for marketing and innovation
(2018) -
- Journal Article
- A1
- open access
From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements
-
An alternative view on extremeness aversion by studying extremeness seeking
-
Look at that body! How anthropomorphic package shapes systematically appeal to consumers
-
Mind the gap : assessing maturity of demand planning, a cornerstone of S&OP
-
The majority premium : competence inferences derived from majority consumption
-
Gaussian processes for daily demand prediction in the hospitality industry
-
- PhD Thesis
- open access
Advances in referral marketing using social networks
(2018) -
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
-
- Conference Paper
- P1
- open access
A graph-based approach for learner-tailored teaching of Korean grammar constructions
-
Substitution or augmentation? Understanding customers' reactions to IoT-applications
(2018) -
Starting PhD student : how to start?
(2018) -
Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising
-
How consumers’ values influence responses to male and female gender role stereotyping in advertising
-
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
-
The impact of text valence, star rating and rated usefulness in online reviews
-
How consumers’ media usage creates synergy in advertising campaigns
-
Better together? Harnessing the power of brand placement through program sponsorship messages
-
Digital marketing strategies, online reviews and hotel performance
-
Effects of country-of-origin stereotypes on consumer responses to product-harm crises
-
The determinants of the adoption intention of eco-friendly functional food in different market segments
-
Brand placement in fiction : the role of stylistic devices in placement effects on attitude towards familiar and unfamiliar brands
-
The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data
-
Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection
-
Motivations to use different social media types and their impact on consumer-brand engagement
-
Nudging consumers towards less meat consumption
-
Mock meat in the butchery : nudging consumers toward meat substitutes
-
Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
-
Why are you swiping right? The impact of product orientation on swiping responses
-
- Journal Article
- A1
- open access
Hospital networks: how to make them work in Belgium? : facilitators and barriers of different governance models
-
The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
-
Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution
-
Combinations : framing completeness
-
From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
-
Leader-employee congruence of expected contributions in the employee-organization relationship
-
Initial trust and intentions to buy : the effect of vendor-specific guarantees, customer reviews and the role of online shopping experience
-
Curbing portion size effects by adding smaller portions at the point of purchase
-
- Journal Article
- A1
- open access
Evaluating the importance of different communication types in romantic tie prediction on social media
-
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
(2018) -
How Large Assortments Lead us to Succumb to Temptation
-
Paper box or plastic bag? Structural package design elements affect health perception and consumption
-
Be aware of your suspicion : when 'being suspicious' ironically leads to suboptimal judgment- and decision-making
(2018) -
Digital probes as opening possibilities of generativity
-
Churn Prediction using hierarchical generative models
-
Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat
-
Co-creating advertising literacy awareness campaigns for minors
-
Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
-
Fight or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat
(2017) -
How advertising beauty influences children's self-perception and behavior
-
The added value of social media data in B2B customer acquisition systems : a real-life experiment
-
How Do Implicit/explicit Attitudes And Emotional Reactions To Sustainable Logo’s Relate? A Neurophysiological Study
(2017) -
Consumers’ motivations for lurking and posting in brand communities on social networking sites
-
Planning and conducting experimental advertising research and questionnaire design
-
On the overconsumption of food portions : is the problem in the size or the number?
(2017) -
- Conference Paper
- C1
- open access
On the overconsumption of food portions : is the problem in the size or the number?
-
The heart has reasons that reason can't understand : hedonic goals lead consumers to choose more worse-rated products
-
How subtle changes in the food environment can help consumers make healthier food choices
-
- PhD Thesis
- open access
Salespeople are from Mars, purchasers are from Venus : matching sales to purchasing
(2017) -
Older people’s preferences for side effects associated with antimuscarinic treatments of overactive bladder : a discrete-choice experiment
-
- PhD Thesis
- open access
Desire for design : an integrative study of consumer responses to product & package design
(2017) -
- Journal Article
- A1
- open access
Identifying new product ideas : waiting for the wisdom of the crowd or screening ideas in real time
-
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
-
‘My lips are sealed’ the impact of package resealability on the consumption of tempting foods
-
Predicting Movie Watching Behavior using Facebook data and Information-fusion Sensitivity Analysis
(2017) -
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
-
Brand placement repetition in a fictional text
-
Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
-
- Journal Article
- A1
- open access
Bluetooth tracking of humans in an indoor environment : an application to shopping mall visits
-
To squeeze or not to squeeze : how squeeze tubes affect consumers' serving sizes
-
Formal controls and alliance performance : the effects of alliance motivation and informal controls
-
- PhD Thesis
- open access
Contemporary topics in consumer morality : an investigation of ethical and unethical consumer judgment, decision making and behavior
(2017) -
bayesQR : a Bayesian approach to quantile regression
-
The effectiveness of fear appeals featuring fines versus social disapproval in preventing shoplifting among adolescents
-
The compelling urge to misbehave : do impulse purchases instigate unethical consumer behavior?
-
Self-service technology or an employee? That's the question: A neuroscientific approach
(2017) -
Self-service technology or an employee? That's the question: A neuroscientific approach
(2017) -
The effect of squeeze tubes on consumers' serving sizes
-
Downsizing 'Portion Distortion': nudging in the supermarket.
(2017) -
How subtle changes in the food environment can help consumers make healthier food choices
-
- Conference Paper
- C1
- open access
Emergent ecosystem for radical innovation : entrepreneurial probing at formula E
(2017) p.4736-4745 -
Cross-national investigation of the drivers of obesity : re-assessment of past findings and avenues for the future
-
Incorporating sequential information in bankruptcy prediction with predictors based on Markov for discrimination
-
Personal values, green self-identity and electric car adoption
-
Ethical and sustainable aspects of meat production : consumer perceptions and system credibility
-
Conducting international consumer research with children : challenges and potential solutions
-
Luxury brands in the digital era : a cross-cultural comparison of the effectiveness and underlying mechanisms of personalized advertising
-
Food as a means for female power struggles
-
- Journal Article
- A1
- open access
Identifying soccer players on Facebook through predictive analytics
-
- Journal Article
- A1
- open access
How much compensation is too much? An investigation of the effectiveness of financial overcompensation as a means to enhance customer loyalty
-
- PhD Thesis
- open access
Towards a better understanding of employees in their work context : a service perspective
-
- PhD Thesis
- open access
The impact of cognition on strategic outcomes
(2017) -
Leveraging the impact of supply chain integration through information technology
-
- Journal Article
- A1
- open access
Does work experience mitigate discrimination?
-
A MATCH MADE IN HEAVEN OR DOWN UNDER
(2017) -
Honey they shrank the food! An integrative study of the impact of food granularity and its operationalization mode on consumption
-
- Journal Article
- A1
- open access
The power paradox : implicit and explicit power motives, and the importance attached to prosocial organizational goals in SMEs
-
One sail fits all? A psychographic segmentation of digital pirates
-
Using social network knowledge to enhance customer churn prediction
-
Promoting metacognitive regulation through collaborative problem solving on the web : when scripting does not work
-
- PhD Thesis
- open access
Morality in the marketplace: investigating the antecedents of unethical consumer behavior
(2016) -
Consumers reaction to the privacy costs of free online services – the role of consumer engagement and reactance orientation
(2016) -
Circumventing the hidden cost of free services: lessons learnt from social media resisters
-
- PhD Thesis
- open access
Insights in children's consumer related activities and reactions to advertising
(2016) -
Social media optimization: identifying an optimal strategy for increasing network size on Facebook
-
The added value of Facebook friends data in event attendance prediction
-
- PhD Thesis
- open access
How subtle changes in the food environment can help consumers make healthier food choices
(2016) -
- PhD Thesis
- open access
Cognitive, emotional, and behavioral reactions to service failures
(2016) -
Identification of interdisciplinary ideas
-
Predicting consumer load profiles using commercial and open data
-
When originality backfires
-
The majority effect. When and why majority consumers are considered smarter than minority consumers
-
Evaluating the Importance of Different Communication Types in Tie Strength Prediction on Social Media
(2016) -
Is old news no news? The impact of self-disclosure by organizations in crisis
-
Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
-
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
-
How to mix brand placements in television programmes to maximise effectiveness
-
The influence of country-of-origin stereotypes on consumer responses to food safety scandals : the case of the horsemeat adulteration
-
Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
-
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
-
PORTFOLIO ENTREPRENEURSHIP AND RESOURCE ORCHESTRATION
-
Cognitive biases in the judgment of ethically charged contexts: numerosity and solitaire illusion
-
Predictive analytics for lead acquisition
(2016) -
The ‘I’ in extreme responding
-
- PhD Thesis
- open access
On methods for prediction based on complex data with missing values and robust principal component analysis
(2016) -
Altering speed of locomotion
-
Would you be so kind to buy fair? The impact of interpersonal feelings on fair-trade consumption
-
- PhD Thesis
- open access
The curious case of curiosity : studies on the influence of curiosity on consumer behavior
(2016) -
- Journal Article
- A1
- open access
Outlier-robust Bayesian multinomial choice modeling
-
- Journal Article
- A1
- open access
Identifying influencers in a social network : the value of real referral data
-
- Conference Paper
- C3
- open access
Same Same, but Different: Why Consumers Do Not Buy Ugly Produce
-
- Conference Paper
- C1
- open access
Formula E : next generation motorsport with next generation fans
(2016) -
Equity price direction prediction for day trading ensemble classification using technical analysis indicators with interaction effects
-
The use of procedural fairness in electronic reverse auctions to enhance relationship quality
-
Are we consuming too many or too much? The numerosity heuristic explains food partitioning effects
-
Swiping is the new liking: how product orientation shapes product evaluations conveyed through swiping
-
The More, the Better? The Impact of Sensorial Appeals in Healthy Food Advertising
-
- Journal Article
- A2
- open access
Materialism and well-being : the role of consumption
-
What If the rival drives a Porsche? Luxury car spending as a costly signal in male intrasexual competition
-
- Conference Paper
- C3
- open access
Cross-national investigation on the drivers behind obesity : re-assessment of past findings and avenues for the future
-
An empirical study of the effectiveness of telepresence as a business meeting mode
-
Integrating expert knowledge and multilingual web crawling data in a lead qualification system
-
A dirty store is a cost forever: the harmful influence of disorderly retail settings on unethical consumer behavior
-
‘Look at That Body!’ The Influence of Anthropomorphic Forms in Package Design of Consumer Goods
-
‘My Lips Are Sealed’ The Impact Of Resealable Packages On Consumption Self-Regulation
-
- Journal Article
- A1
- open access
Modeling and analysis of residential flexibility: timing of white good usage
-
- Journal Article
- A1
- open access
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
-
The added value of auxiliary data in sentiment analysis of Facebook posts
-
Scale format effects on response option interpretation and use
-
How choice overload leads us to succumb to temptation
(2016) -
Thinking futures: strategy at the edge of complexity and uncertainty
(2016) -
Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’ : time for a change? A content analysis of healthy and unhealthy food magazine ads
-
The effectiveness of implicit, sensory cues in food marketing
(2015) -
Playing by the book. Identifying determinants of children’s play behaviour and subsequent toy preferences
-
'A Change of Pace' Goal Gradients in Locomotor Behaviour
(2015) -
'A Change of Pace' Goal Gradients in Locomotor Behaviour
(2015) -
Meat and morals: relationship between meat consumption, consumer attitudes towards human and animal welfare and moral behavior
-
Dispositional greed
-
- Conference Paper
- C1
- open access
Greedy loss prevention in economic decision making
-
How to be both more and less happy: think like a greedy person!
-
Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit
-
- Journal Article
- A1
- open access
When consistency matters: the effect of valence consistency on review helpfulness
-
- PhD Thesis
- open access
Effectiveness of communication technologies for distributed business meetings
(2015) -
On becoming frugal: threat to personal control can make spendthrifts act like tightwads
-
- PhD Thesis
- open access
How autonomy affects hedonic consumption
(2015) -
- PhD Thesis
- open access
Essays on dispositional greed : the effect of insatiability on consumer behavior
(2015) -
Nutrition in disguise: how healthy food looks tasty by means of shape mimicry
-
- PhD Thesis
- open access
Fooled by numbers : investigating the role of numerical information in judgments
(2015) -
How convenient packaging decreases consumption
-
How advertising beauty influences children's self-perception and behavior
-
Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases
-
Starting off with an Apology: Paving the Way to Consumer Persuasion?
-
To Contrast or Not to Contrast? Consumers' Response to Color Combinations
(2015) -
Do neurotransmitters shape our reactions to service encounters? The case of serotonin & oxytocin
-
The floor is nearer than the sky: how looking up or down affects construal level
-
A meta-analytic investigation of the role of valence in online reviews
-
'We(b) care' How review set balance moderates the appropriate response strategy to negative online reviews
-
Have no fear: how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
-
Follow your curiosity, you won’t regret it
-
Identifying ISI-indexed articles by their lexical usage : a text analysis approach
-
“In the beginning was the word”: Exploratory analysis of text from Facebook predicts self-report measures
-
Unraveling scientific impact: Citation types in marketing journals (vol 32, pg 64, 2015)
-
Unraveling scientific impact : citation types in marketing journals
-
The impact of managerial responses to online reviews on consumers' perceived trust and attitude
-
Context matters : modeling the impact of context perceptions on the effectiveness of brand placement
-
Advertising adaptation versus standardization effectiveness in open and closed markets
-
Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback
-
How consumers' media usage influences the advertising media Mix that maximizes campaign recognition
-
Predicting buyer behavior using social media data
-
to contrast or not to contrast? Consumers' response to color combinations
-
Landscapes as an ad/disadvantage in food advertising
-
Change in horizon, change in food attitudes?
(2015) -
- Journal Article
- A1
- open access
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
-
- Journal Article
- A1
- open access
Combining user logging with eye tracking for interactive and dynamic applications
-
Speech is silver, silence is gold: why women (vs. men) remain silent when a cashier miscalculates the bill to their advantage
-
- Conference Paper
- C3
- open access
Preventing customers from running away! Exploring generalized additive models for customer churn prediction
-
An empirical study of electronic reverse auction project outcomes
-
Can't see the forest for the trees? The effect of media multitasking on cognitive processing style
-
Evaluating multiple classifiers for stock price direction prediction
-
Assessing the principles of spatial competition between stores within a retail network
-
CRM in social media: predicting increases in Facebook usage frequency
-
Idea mining for web-based weak signal detection
-
Mixed-media modeling may help optimize campaign recognition and brand interest: how to apply the 'Mixture-amount modeling' method to cross-platform effectiveness measurement
-
A capability-based approach for selecting business meeting modes
-
To squeeze or not to squeeze: how squeeze tubes affect consumers' serving sizes
-
- PhD Thesis
- open access
The fragmented mind : exploring the measurement and consequences of media multitasking behavior
(2015) -
Do neurotransmitters shape our reactions to service encounters? The case of SE & OT
(2015) -
Is having a taste of luxury a good idea? How use vs. ownership of luxury products affects satisfaction with life
-
The status of energy price modelling and its relevance to marketing in emerging economies
-
Does the use of solar and wind energy increase retail prices in Europe? Evidence from EU-27
-
- Journal Article
- A1
- open access
A Bayesian approach for incorporating expert opinions into decision support systems: a case study of online consumer-satisfaction detection
-
Marketingcommunicatie
(2015) -
Ajuster les complexités entrepreneuriales pour de meilleures performances : résultats d'études sur données belges
(2015) -
The group effect: how food products look more attractive in group than individually
-
The end of avoiding procurement in a buyer-seller relationship : a qualitative study from an empowered buyer’s perspective
(2015) -
Follow your curiosity, you won’t regret it : how disconfirmed expectations will not always result in dissatisfaction
-
Improving direct mail targeting through customer response modeling
-
Fitting entrepreneurial, firm-level and environmental contingencies for better performance A study into the complex world of entrepreneurship within Belgium
(2015) -
Children's replicating and originating play behaviour: the role of personality and situational cues and the effect on consumer choices
-
The amazing race to India: prominence in reality television affects destination image and travel intentions
-
Greedy loss prevention in economic decision making
-
Towards a better understanding of (un)healthy consumer behavior: unexplored aspects within the vice-virtue domain
-
'I stole it on impulse': do impulse purchases instigate bad behavior?
-
Digital pirates, a heterogeneous fleet? A psychographic segmentation of illegal torrent downloaders
-
Towards a better understanding of gender differences in unethical behavior
(2014) -
- Journal Article
- A2
- open access
E-democracy: exploring the current stage of e-government
-
Using text summarizing to support planning of research and development
-
Vices & Virtues, Virtues & Vices: How Store Lay-out can Make a Difference
(2014) -
EXPERT REVIEWERS BEWARE! THE EFFECTS OF REVIEW SET BALANCE, REVIEW SOURCE AND REVIEW CONTENT ON CONSUMER RESPONSES TO ONLINE REVIEWS
-
When and Why attribute sorting affects attribute weights in decision-making
-
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? When the going gets tough, the audience gets going
-
The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
-
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
-
- Journal Article
- A1
- open access
Employee contributions to brand equity