Department of Marketing (ceased)
1313 publications
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Proactive product service strategies: an application in the European health market
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Organizing for effective new product development: an exploratory study of Dutch and Belgian industrial firms
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Principes van business-to-business marketing in consumentenmarketing: Effective consumer response (ECR) en cross-functionele organisatiestructuren.
(1997) -
Trends in Retailing
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Clusteranalyse en factoriële correspondentie-analyse in marktsegmentatie-onderzoek: een praktische illustratie
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Data Mining for Database Marketing: a mail-order company application
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Mail-order versus retail store buying - The role of perceived risk and risk reduction strategies.
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De analyse van het informatiebeleid van de gemeente : een gevalstudie van de stad Lier
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The communication effects of warmth, eroticism and humour in alcohol advertisements
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De effectiviteit van emotionele reclame.