Department of Marketing (ceased)
1314 publications
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Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
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The majority premium : competence inferences derived from majority consumption
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Gaussian processes for daily demand prediction in the hospitality industry
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Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising
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Starting PhD student : how to start?
(2018) -
Substitution or augmentation? Understanding customers' reactions to IoT-applications
(2018) -
Paper box or plastic bag? Structural package design elements affect health perception and consumption
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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- Conference Paper
- P1
- open access
A graph-based approach for learner-tailored teaching of Korean grammar constructions
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An alternative view on extremeness aversion by studying extremeness seeking