Department of Marketing
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- 2017
- Emergent ecosystem for radical innovation : entrepreneurial probing at formula E
- Salespeople are from Mars, purchasers are from Venus : matching sales to purchasing
- How subtle changes in the food environment can help consumers make healthier food choices
- The heart has reasons that reason can't understand : hedonic goals lead consumers to choose more worse-rated products
- On the overconsumption of food portions : is the problem in the size or the number?
- On the overconsumption of food portions : is the problem in the size or the number?
- Predicting Movie Watching Behavior using Facebook data and Information-fusion Sensitivity Analysis
- ‘My lips are sealed’ the impact of package resealability on the consumption of tempting foods
- Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
- Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function