Department of Marketing
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- 2018
- The Value of Social Media for Marketing and Innovation
- An experimental investigation of the effect of TV cooking show consumption on children's food choice behaviour
- The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
- Advanced geomarketing modeling techniques for retail networks
- Whom do customers blame for a service failure? Effects of thought speed on causal locus attribution
- Combinations : framing completeness
- Initial trust and intentions to buy : the effect of vendor-specific guarantees, customer reviews and the role of online shopping experience
- Curbing portion size effects by adding smaller portions at the point of purchase
- Evaluating the importance of different communication types in romantic tie prediction on social media
- 2017
- How advertising beauty influences children's self-perception and behavior