Department of Marketing
1 – 10 of 1273
- show: 10
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=""
width=""
height=""
allowtransparency="true"
frameborder="0">
</iframe>
- 2018
- Assertiveness Bias in Gender Ethics Research: Why Women Deserve the Benefit of the Doubt
- The added value of implicit motives for management research Development and first validation of a Brief Implicit Association Test (BIAT) for the measurement of implicit motives
- Nudging retail customers towards sustainable purchases
- Self-serving technology or an employee? A neurological approach
- Harnessing the Power of Social Media in Predictive Analytics
- A Food Affair - A Study on Interventions to Stimulate Positive Consumption Behavior
- Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
- A Marketing Perspective on Social Media Usefulness
- Integration of Customer Data in a Fleet Scheduling Optimization Problem
- From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements