Department of Marketing
1272 publications
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Advances in referral marketing using social networks
(2018) -
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
(2018) -
Justify your alpha
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The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention
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Assertiveness bias in gender ethics research : why women deserve the benefit of the doubt
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- journalArticle
- A1
- open access
The added value of implicit motives for management research Development and first validation of a Brief Implicit Association Test (BIAT) for the measurement of implicit motives
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Nudging retail customers towards sustainable purchases
(2018) -
Self-serving technology or an employee? A neurological approach
(2018) -
The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018) -
- dissertation
- open access
Harnessing the power of social media in predictive analytics
(2018)