Department of Marketing
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- 2015
- Social threat appeals in commercial advertising: The moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
- How to be both more and less happy: think like a greedy person!
- Greedy loss prevention in economic decision making
- Dispositional greed
- Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit
- An empirical study of electronic reverse auction project outcomes
- Preventing customers from running away! Exploring generalized additive models for customer churn prediction
- 2014
- An Empirical study of Electronic Reverse Auction (ERA) project outcomes and satisfaction
- New, digital media and the effectiveness of persuasive communication strategies in a social marketing context
- Social health education programs at school: investigating the integration of serious games in the curriculum