Department of Marketing (ceased)
1309 publications
Show
Sort by
-
Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
-
The majority premium : competence inferences derived from majority consumption
-
Gaussian processes for daily demand prediction in the hospitality industry
-
Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising
-
Starting PhD student : how to start?
(2018) -
Substitution or augmentation? Understanding customers' reactions to IoT-applications
(2018) -
Paper box or plastic bag? Structural package design elements affect health perception and consumption
-
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
-
- Conference Paper
- P1
- open access
A graph-based approach for learner-tailored teaching of Korean grammar constructions
-
An alternative view on extremeness aversion by studying extremeness seeking